About me
Shahnaz damirli
I'm a Senior Product Designer. Six years working on B2B SaaS and AI products, where getting things wrong actually hurts users.
A lot of my time these days goes into the work behind the design itself. I build agents that audit our design system, set up evaluation processes for AI features, and handle the unglamorous infrastructure that takes pressure off the team.
HOW I CAN HELP
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences, blending storytelling, structure, and design into every project.
1. AI Product Design
Evaluation rubrics
Trust patterns for unpredictable interfaces
Team practices that build real intuition for how models behave
Interaction design and micro-animations
2. Trust-Critical UX
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Design Systems
Token systems that stay aligned between Figma and code
Audit tools that catch drift early
Governance that holds up over time
Custom illustrations and icons
4. Design Ops & Tooling
Research synthesis workflows
Pre-handoff QA
Feedback loops with clear ownership
Brand storytelling and messaging
1. AI Product Design
Evaluation rubrics
Trust patterns for unpredictable interfaces
Team practices that build real intuition for how models behave
Interaction design and micro-animations
2. Trust-Critical UX
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Design Systems
Token systems that stay aligned between Figma and code
Audit tools that catch drift early
Governance that holds up over time
Custom illustrations and icons
4. Design Ops & Tooling
Research synthesis workflows
Pre-handoff QA
Feedback loops with clear ownership
Brand storytelling and messaging
1. AI Product Design
Evaluation rubrics
Trust patterns for unpredictable interfaces
Team practices that build real intuition for how models behave
Interaction design and micro-animations
2. Trust-Critical UX
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Design Systems
Token systems that stay aligned between Figma and code
Audit tools that catch drift early
Governance that holds up over time
Custom illustrations and icons
4. Design Ops & Tooling
Research synthesis workflows
Pre-handoff QA
Feedback loops with clear ownership
Brand storytelling and messaging
WHERE I'VE WORKED
Full Stack Product Designer
Brainly
2024 - 2025
Full Stack Product Designer
Brainly
2024 - 2025
Full Stack Product Designer
Brainly
2024 - 2025
Founding Product Designer
Studylet
2020 - 2024
Founding Product Designer
Studylet
2020 - 2024
Founding Product Designer
Studylet
2020 - 2024
Product Designer
Labrin
2019 - 2023
Product Designer
Labrin
2019 - 2023
Product Designer
Labrin
2019 - 2023
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.
Figma (+ MCP)
Cursor
Claude
v0
Dovetail
Linear
Storybook
HOW I WORK
My approach is roughly the same every time. Set up tooling for the repetitive work, let the model handle production, and give the team back time for the harder decisions.
01.
Research
A synthesis tool cuts cycles from weeks to days. The rubric is built to protect outlier signal so it doesn't get averaged out.
01.
Research
A synthesis tool cuts cycles from weeks to days. The rubric is built to protect outlier signal so it doesn't get averaged out.
02.
Strategy
I keep an ongoing read on competitors and check it against the roadmap. Most weeks it turns up nothing, which is fine. The point is that we're not blindsided.
02.
Strategy
I keep an ongoing read on competitors and check it against the roadmap. Most weeks it turns up nothing, which is fine. The point is that we're not blindsided.
03.
Design
AI helps explore lots of variations quickly, but taste stays with people. Structural calls stay with the team.
03.
Design
AI helps explore lots of variations quickly, but taste stays with people. Structural calls stay with the team.
03.
Design
AI helps explore lots of variations quickly, but taste stays with people. Structural calls stay with the team.
04.
Build
A pre-handoff check catches accessibility, token, and visual regression issues before engineers see the ticket.
04.
Build
A pre-handoff check catches accessibility, token, and visual regression issues before engineers see the ticket.
04.
Build
A pre-handoff check catches accessibility, token, and visual regression issues before engineers see the ticket.
05.
Iterate
Every feedback loop has a named owner and a deadline. I learned that one the hard way at Brainly.
05.
Iterate
Every feedback loop has a named owner and a deadline. I learned that one the hard way at Brainly.
About me
Shahnaz damirli
I'm a Senior Product Designer. Six years working on B2B SaaS and AI products, where getting things wrong actually hurts users.
A lot of my time these days goes into the work behind the design itself. I build agents that audit our design system, set up evaluation processes for AI features, and handle the unglamorous infrastructure that takes pressure off the team.
HOW I CAN HELP
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences, blending storytelling, structure, and design into every project.
1. AI Product Design
Evaluation rubrics
Trust patterns for unpredictable interfaces
Team practices that build real intuition for how models behave
Interaction design and micro-animations
2. Trust-Critical UX
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Design Systems
Token systems that stay aligned between Figma and code
Audit tools that catch drift early
Governance that holds up over time
Custom illustrations and icons
4. Design Ops & Tooling
Research synthesis workflows
Pre-handoff QA
Feedback loops with clear ownership
Brand storytelling and messaging
1. AI Product Design
Evaluation rubrics
Trust patterns for unpredictable interfaces
Team practices that build real intuition for how models behave
Interaction design and micro-animations
2. Trust-Critical UX
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Design Systems
Token systems that stay aligned between Figma and code
Audit tools that catch drift early
Governance that holds up over time
Custom illustrations and icons
4. Design Ops & Tooling
Research synthesis workflows
Pre-handoff QA
Feedback loops with clear ownership
Brand storytelling and messaging
1. AI Product Design
Evaluation rubrics
Trust patterns for unpredictable interfaces
Team practices that build real intuition for how models behave
Interaction design and micro-animations
2. Trust-Critical UX
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Design Systems
Token systems that stay aligned between Figma and code
Audit tools that catch drift early
Governance that holds up over time
Custom illustrations and icons
4. Design Ops & Tooling
Research synthesis workflows
Pre-handoff QA
Feedback loops with clear ownership
Brand storytelling and messaging
WHERE I'VE WORKED
Full Stack Product Designer
Brainly
2024 - 2025
Full Stack Product Designer
Brainly
2024 - 2025
Full Stack Product Designer
Brainly
2024 - 2025
Founding Product Designer
Studylet
2020 - 2024
Founding Product Designer
Studylet
2020 - 2024
Founding Product Designer
Studylet
2020 - 2024
Product Designer
Labrin
2019 - 2023
Product Designer
Labrin
2019 - 2023
Product Designer
Labrin
2019 - 2023
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.
Figma (+ MCP)
Cursor
Claude
v0
Dovetail
Linear
Storybook
HOW I WORK
My approach is roughly the same every time. Set up tooling for the repetitive work, let the model handle production, and give the team back time for the harder decisions.
01.
Research
A synthesis tool cuts cycles from weeks to days. The rubric is built to protect outlier signal so it doesn't get averaged out.
01.
Research
A synthesis tool cuts cycles from weeks to days. The rubric is built to protect outlier signal so it doesn't get averaged out.
02.
Strategy
I keep an ongoing read on competitors and check it against the roadmap. Most weeks it turns up nothing, which is fine. The point is that we're not blindsided.
02.
Strategy
I keep an ongoing read on competitors and check it against the roadmap. Most weeks it turns up nothing, which is fine. The point is that we're not blindsided.
03.
Design
AI helps explore lots of variations quickly, but taste stays with people. Structural calls stay with the team.
03.
Design
AI helps explore lots of variations quickly, but taste stays with people. Structural calls stay with the team.
03.
Design
AI helps explore lots of variations quickly, but taste stays with people. Structural calls stay with the team.
04.
Build
A pre-handoff check catches accessibility, token, and visual regression issues before engineers see the ticket.
04.
Build
A pre-handoff check catches accessibility, token, and visual regression issues before engineers see the ticket.
04.
Build
A pre-handoff check catches accessibility, token, and visual regression issues before engineers see the ticket.
05.
Iterate
Every feedback loop has a named owner and a deadline. I learned that one the hard way at Brainly.
05.
Iterate
Every feedback loop has a named owner and a deadline. I learned that one the hard way at Brainly.
About me
Shahnaz damirli
I'm a Senior Product Designer. Six years working on B2B SaaS and AI products, where getting things wrong actually hurts users.
A lot of my time these days goes into the work behind the design itself. I build agents that audit our design system, set up evaluation processes for AI features, and handle the unglamorous infrastructure that takes pressure off the team.
HOW I CAN HELP
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences, blending storytelling, structure, and design into every project.
1. AI Product Design
Evaluation rubrics
Trust patterns for unpredictable interfaces
Team practices that build real intuition for how models behave
Interaction design and micro-animations
2. Trust-Critical UX
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Design Systems
Token systems that stay aligned between Figma and code
Audit tools that catch drift early
Governance that holds up over time
Custom illustrations and icons
4. Design Ops & Tooling
Research synthesis workflows
Pre-handoff QA
Feedback loops with clear ownership
Brand storytelling and messaging
1. AI Product Design
Evaluation rubrics
Trust patterns for unpredictable interfaces
Team practices that build real intuition for how models behave
Interaction design and micro-animations
2. Trust-Critical UX
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Design Systems
Token systems that stay aligned between Figma and code
Audit tools that catch drift early
Governance that holds up over time
Custom illustrations and icons
4. Design Ops & Tooling
Research synthesis workflows
Pre-handoff QA
Feedback loops with clear ownership
Brand storytelling and messaging
1. AI Product Design
Evaluation rubrics
Trust patterns for unpredictable interfaces
Team practices that build real intuition for how models behave
Interaction design and micro-animations
2. Trust-Critical UX
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Design Systems
Token systems that stay aligned between Figma and code
Audit tools that catch drift early
Governance that holds up over time
Custom illustrations and icons
4. Design Ops & Tooling
Research synthesis workflows
Pre-handoff QA
Feedback loops with clear ownership
Brand storytelling and messaging
WHERE I'VE WORKED
Full Stack Product Designer
Brainly
2024 - 2025
Full Stack Product Designer
Brainly
2024 - 2025
Full Stack Product Designer
Brainly
2024 - 2025
Founding Product Designer
Studylet
2020 - 2024
Founding Product Designer
Studylet
2020 - 2024
Founding Product Designer
Studylet
2020 - 2024
Product Designer
Labrin
2019 - 2023
Product Designer
Labrin
2019 - 2023
Product Designer
Labrin
2019 - 2023
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.
Figma (+ MCP)
Cursor
Claude
v0
Dovetail
Linear
Storybook
HOW I WORK
My approach is roughly the same every time. Set up tooling for the repetitive work, let the model handle production, and give the team back time for the harder decisions.
01.
Research
A synthesis tool cuts cycles from weeks to days. The rubric is built to protect outlier signal so it doesn't get averaged out.
01.
Research
A synthesis tool cuts cycles from weeks to days. The rubric is built to protect outlier signal so it doesn't get averaged out.
02.
Strategy
I keep an ongoing read on competitors and check it against the roadmap. Most weeks it turns up nothing, which is fine. The point is that we're not blindsided.
02.
Strategy
I keep an ongoing read on competitors and check it against the roadmap. Most weeks it turns up nothing, which is fine. The point is that we're not blindsided.
03.
Design
AI helps explore lots of variations quickly, but taste stays with people. Structural calls stay with the team.
03.
Design
AI helps explore lots of variations quickly, but taste stays with people. Structural calls stay with the team.
03.
Design
AI helps explore lots of variations quickly, but taste stays with people. Structural calls stay with the team.
04.
Build
A pre-handoff check catches accessibility, token, and visual regression issues before engineers see the ticket.
04.
Build
A pre-handoff check catches accessibility, token, and visual regression issues before engineers see the ticket.
04.
Build
A pre-handoff check catches accessibility, token, and visual regression issues before engineers see the ticket.
05.
Iterate
Every feedback loop has a named owner and a deadline. I learned that one the hard way at Brainly.
05.
Iterate
Every feedback loop has a named owner and a deadline. I learned that one the hard way at Brainly.